Workshops and training for the cultural and creative industries in the Ruhr Metropolis
Are you creative, do you have an idea and want to implement it in the cultural and creative industries in the Ruhr region? The Business Metropole Ruhr offers you a workshop program that is specially tailored to your needs.
In six different workshops, we support you in optimizing your start-up idea in order to get off to a successful start. Whether you want to start your own business, reorient yourself or expand your creative business, we have the right offer for you.
Qualification offers fresh knowledge and exciting contacts
1: Business model development for creatives
Date: March 20, 2024
2 pm until 6 pm, Kronprinzenstraße 30, 45128 Essen
Here you will get an overview of different business models and learn about various creative tools for business model development and further development. After the workshop, you will be able to visualize and develop your own idea. After this initial introduction, you will receive tips on how you can pursue your goal and which partners in the region can support you in your next steps.
- Introduction to entrepreneurial thinking & action
- Flesh out your own business idea
- Get to know & apply various methods for business model development
- Check the scalability of your own idea
- First look at target group & customer promise
Speaker: Sophia Schmidt-Gahlen is Head of Business Development at a growing company and works as a freelance consultant for positioning and organization as well as a start-up coach in the cultural and creative industries.
2: Self-marketing for creative founders
Date: April 10, 2024
2 pm until 6 pm, Kronprinzenstraße 30, 45128 Essen
How do I market myself and my work? Here you will learn exactly what positioning means. You will learn to recognize your own value and added value, take a closer look at your market, define your target group and how you can reach them.
- What exactly does positioning mean and what is it all about?
- What characterizes my market?
- What is my target group?
- How do I reach my target group, where do I start?
- What is my USP and added value?
- Intrinsic value and pricing - how do I determine the price for my work?
Speaker: Sophia Schmidt-Gahlen is Head of Business Development at a growing company and works as a freelance consultant for positioning and organization as well as a start-up coach in the cultural and creative industries.
3: Self-management for creative professionals
Date: April 24, 2024
2 pm until 6 pm, Kronprinzenstraße 30, 45128 Essen
Outsmarting your inner bastard with simple organization - self-management for more productivity. Here you will learn strategies and methods for structuring your work so that you have more time for your creative passion.
- 360° view of self-employment: Who am I, what do I do and where do I want to go
- Strategies & methods for time planning (prioritization, project planning, saying no)
- Methods & tools for organization (accounting, marketing)
- Development (acquisition, networking, product adaptation, sales)
- What to do when things come to a standstill?
Speaker: Sophia Schmidt-Gahlen is Head of Business Development at a growing company and works as a freelance consultant for positioning and organization as well as a start-up coach in the cultural and creative industries.
4: Strategic network building for creative start-ups
Date: May 22, 2024
2 pm until 6 pm, Kronprinzenstraße 30, 45128 Essen
A good network is particularly important in the creative industry. Good networking allows you to benefit from the projects, plans and knowledge of others. Here you will learn how to strategically expand your network, who you need and where you can find these people without losing track.
- Why is a network so important?
- How do I build up my network strategically?
- Who is important to me and where do I find these people?
- How do I make new contacts?
- How do I maintain my contacts?
Speaker: Daniel Nierhauve is Head of Business Development at 9elements and co-founder of the Open Source Firmware Foundation. At 9elements he is responsible for project development and early-stage product conception.
5: AI boost for the creative industries
Date: September 4, 2024
2 pm until 6 pm, Kronprinzenstraße 30, 45128 Essen
Lose or gain - how can creative professionals use AI for themselves? In this workshop, you will learn what new opportunities AI offers for your work and productivity, how to use the tools correctly and what challenges you need to be aware of.
- Teaching of theoretical and methodological basics
- Introduction to the most important AI tools and concrete use of the tools with everyday examples from your marketing team
- Structured evaluation of opportunities and risks
- Development of a roadmap on how you can introduce AI in a structured way and use it for marketing
Speakers: Hans Piechatzek is Managing Director at the agency move:elevator, where he heads up the areas of creation, strategy and digitalization. Julian Peters works as Business Designer & Innovation Consultant at move:elevator.
6: Finances under control for creative founders
Date: tba
Finance is also one of the most important basics in the creative sector. Even without a background in business administration, you will learn budgeting, building up reserves, sales planning and pricing - so that your finances don't cause you any headaches.
Speaker: tba
Information and costs
The individual events can be booked separately. You can register here. For a contribution towards expenses of EUR 20.00 including VAT per workshop, you will receive new knowledge, exciting contacts and catering.
A few days after you have confirmed your registration, we will send you an invoice for each workshop you have selected. We ask you to pay this invoice at least 14 days before the date of the event. Your participation will only be confirmed after receipt of payment. If you cancel in writing at least three days before the date of the event, we will refund the full amount. Please note that the number of participants is limited.
Do you have any questions about our event series?
Give us a call or simply get in touch with our contact person directly here.