Entry into the German healthcare market
Would you like to enter the medical device sector in Europe's largest and most heavily regulated healthcare market — but aren't sure how to successfully navigate its complexities?
With more than five million inhabitants and the highest density of hospitals in Germany, the Ruhr region offers an ideal environment for international companies looking to take their first steps into the German healthcare market.
Through expert insights, practical examples, interactive discussions, and in-depth information, we’ll give you an understanding of how the market works, where decisions are made, and which entry routes and partners can accelerate your market entry—including a clear roadmap for your market entry strategy.
At a glance
- Tuesday, July 14, 2026
- 10:00 – 11:30 am
- digital meeting via Zoom, free of charge
- Language: English
Program
10:00 am
Welcome
Mahdi Hamzei, Project Manager Internationalisation & Location Marketing
10:10 am
Structured overview of market access options and reimbursement channels
Gregor Jelen, Managing Director, HEPICC GmbH
- Regulatory classification under MDR
- Inpatient vs. outpatient reimbursement pathways( e.g. DRG-based reimbursement and NUB applications)
- Medical aid framework
- Procurement dynamics in hospitals
10:40 am
Interactive Q&A session with discussion of specific product examples
11:10 am
Presentation of a best practice example
11:20 am
Conclusion
About Gregor Jelen:
He studied economics and completed postgraduate studies in market access management.
He has been working in the medical technology and healthcare industry for 18 years, and has been the owner and managing director of HEPICC GmbH for five years. His areas of expertise include business strategies, product development, market access and reimbursement as well as and regulatory affairs.
HEPICC advises start-ups, SMEs, and pharmaceutical and medical technology companies—particularly in the areas of medical devices, digital health, DTx, digital diagnostics, and health platforms.
Do you have questions about the event?
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Internationalisation & Location Marketing