Practical cultural knowledge for successful business in the Ruhr region
This online session provides practical insights into German business culture—from communication, negotiation styles, and decision-making processes to sales, customer relations, and collaborating with German teams.
- German customers expect clear structures, facts, and reliability, especially in B2B
- Cultural misunderstandings can delay decisions and undermine trust without anyone noticing
- The Ruhr region is known for an open, direct, and pragmatic business culture
- It facilitates rapid exchange, clear communication, and resilient business relationships
Your added value
- Clear Dos and Don’ts for Sales and Customer Relations
- Understanding and correctly applying typical communication and negotiation strategies
- Practical tips for working with German teams
- A concise German business culture checklist
At a glance
- Monday, June 29, 2026
- 3:00 – 4:00 pm
- digital meeting, free of charge
- Language: English
Program
3:00 pm
Welcome and introduction to the Ruhr region
Frank Speer, Head of Internationalisation & Location Marketing, Business Metropole Ruhr
3:10 pm
Decoding German Business Culture with help of Erin Meyer’s “The Culture Map”
Frank Speer, Head of Internationalisation & Location Marketing, Business Metropole Ruhr
3:20 pm
Three Best Practice Examples of international companies who have landed their Germany activities in the Ruhr region and who ars haring their experiences in successfully coping with German business culture
- Peter Levin, Founder and Executive Director at AMIDA Technological Solutions Inc.
Cyber Security company from the United States with an office in Bochum - Martin Schwarz, Head of Marketing DACH at ZOHO Corporation GmbH
leading Software Company from India located in Essen - Neil Campbell, CEO and Founder of RedCherry Marketing
Sales & Marketing services provider from Scotland based in Dortmund
3:45 pm
Q&A Session
3:55 pm
Opportunities in the Ruhr Region
Networks, Packages, Events
Who should attend?
- Founders, CEOs, and expansion managers preparing to enter the German market
- Sales and business development teams building customer relationships in Germany
- Partnership and alliance managers collaborating with German partners
- Executives hiring and managing employees in Germany for the first time
Do you have questions?
Get in touch with us via email or phone. We're here to help.