In the Innovations & Knowledge Transfer field of competence, the Business Metropole Ruhr (BMR) focuses on topics and projects that promote the development and marketing of companies in the Ruhr Metropolis from various sectors. Particular emphasis is placed here on the start-up scene. Knowledge transfer is of central importance in supporting the innovation ecosystem through focused event offerings and networking activities. Due to its high innovative strength, the creative industries also play a special role. BMR promotes cross-innovation by linking creatives with companies from other sectors. BMR is also a shareholder in ruhr:HUB GmbH, which specifically promotes the start-up ecosystem in the Ruhr Metropolis.